Not everyone knows that it is possible to attract visitors to the site without having a budget. Moreover, experts do not recommend using paid methods of promotion, if the online pet store has just opened. In this case, paid “promotion” may not bring the desired effect, as any new site inevitably remain errors associated with the code, empty or duplicated pages and other things.
Eliminate errors on the web resource will be able to over time, and at the initial stage of these shortcomings reduce the effectiveness of the advertising campaign. When the online store will become more visited, it is recommended to connect paid promotion, reinforcing the results of free techniques. Below is a selection of tools that will not cost money.
Content marketing
One of the effective ways to attract customers to an online pet store. You are required to post useful content that will be of interest to customers and lead them to you directly from a search. For example, in an article about fleas you can integrate a list of drugs for treatment of pets, placing a link to these products in the catalog online pet store. The main thing is not to overdo the inducement to action, but to mention unobtrusively.
Gifts
To interest customers, marketers advise online store owners to offer them free or at a very low price a small product. Such a bonus will be difficult to refuse. In addition to attracting new users, it will raise customer loyalty and help to increase sales.
You can give small samples of products, present a mini toy or other inexpensive related product.
Discounts and promotions
Points accumulation system, gift certificates, discount coupons and promo codes, bonuses for subscribing to newsletters, selling a set of products at a lower price … All this will promote online pet store at minimal financial cost.
A good effect has a promotional campaign “Bring a friend”, which provides a discount for the registration of new customers. For example, the buyer receives bonuses after his friend makes an order of at least 50 dollars.
Rich content
Imagine: you see a pet shampoo in an online pet store, the card of which is represented by a single photo and a meager description, which instead of the composition says: “detergent base”. Meanwhile, in another online pet store, the same product is accompanied by several photos, a video of its use, detailed composition and reviews. Of course, the second option is more attractive and more likely to be purchased.
At the same time, rich-content has disadvantages: labor-intensive and expensive production, the need for high-quality photo and video equipment, long preparation of materials.
Interaction with the target audience
Place a section on the website with concise answers to frequent questions from customers.
Also hire a staff member to talk to customers on the phone, write responses to comments, feedback and questions.
