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List Your Local Pet Biz On The Brand New

I was thrilled to chat last week with CEO Allen Simon and VP Kevin Yamano about the launch of, a global directory of local pet businesses. Pet lovers can search the directory for products sold in local pet stores, as well as groomers, veterinarians and other pet-related services for dogs,Read More

Amazon Product Description Writing: Best Practices For Professional, Sellable Copy

When you scroll through the listings, you might wonder why there’s so many different, seemingly acceptable styles of Amazon product description writing. Some products have ridiculously long titles, stuffed with keywords. Others have paragraphs upon paragraphs in their bullet points, and an assortment of stars, dashes and exclamation points litteringRead More

How To Write Creative Product Descriptions For Anything

As a product description writer, I’ve written thousands of descriptions for e-commerce sites, Amazon and eBay listings. I haven’t always written for the pet industry – I often had lists that included dozens of extremely similar products that just seemed so… obvious. How much can you really say about sprinklerRead More