It’s heartbreaking to see so many pet business owners in my Facebook feed talking about how the current crisis is killing their revenue. Pet sitters are losing 75%, up to 100% of their clients because when everyone is laid off or working from home, or even cancelling their vacations, they no longer need their daily […]
My Pet Industry Blog
Ideas To Connect And Educate With Your Vet Clinic’s Blog
When their pet is unwell, what’s the first thing today’s pet parent will do? They might call you if it’s urgent, but if your office is closed or the problem doesn’t seem that bad, they’re probably going to Google it. Any given query will bring up thousands and thousands of articles, written by other vets, […]
What You Can Learn From Build-A-Bear’s Promotion
On July 12, hordes of parents and their kids lined up in front of Build A Bear Workshop stores throughout the USA to take advantage of the limited time “Pay Your Own Age” sale. The stuffed animals, typically selling for $15-$30 apiece, could be purchased for as little as one dollar. Naturally, the promotion lead […]
Take The Cow Approach To Marketing Your Pet Business
For Christmas, I bought a food puzzle toy for Matilda and Cow. I couldn’t wait for Christmas morning to come so I could see which dog would be better at cracking the puzzle. If I had to, I’d put my money on Matilda. Sharp-witted, she has been practicing trick training with me since the day […]
Case Study: 126,814 Pageviews In Dog Breed Cartoon’s First Year
Bringing traffic to a new website is an exciting challenge. There is no previous traffic data to look back on, and Google is hesitant to send organic search traffic to a brand new website. While Dog Breed Cartoon started off with a fantastic professional website design, a huge online storefront of unique digital products (over […]