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Pet Copywriter Lindsay Pevny

Pet Copywriter Lindsay Pevny

Blogging, Web Content & Product Description Writing For The Pet Industry

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How To “Write For Your Audience” To Write Better Blog Posts

How To Write Better Blog Posts by Writing For Your Audience

Do you ever wonder if you’re actually writing blog posts people want to read – or writing just to write?

By making your audience your first priority, you’ll write better blog posts. For beginners, this is a sort of Catch-22 – how can you write for your audience if you don’t actually have one yet? 

No worries. I’ll show you how to write audience-based blog posts that readers can’t help but share.

Identify Your Audience

Take a good look at the users who are frequently exposed to your content.

This would be your Twitter followers, your Facebook page Likers, communities and groups where you post your content, and drifters who find your blog through search engines. Who is already regularly visiting your blog?

It doesn’t matter if this isn’t a large group of people yet. What’s important is whether these are the people who will eventually buy your product or hire you for your services. Are they satisfied with what they see when they read your blog, or must they look elsewhere for answers? Are they converting? Are they clicking through to older posts and exploring your content?

You might decide you need a new audience. Or, you might have literally no audience if you’re really just getting started with your pet business blog. That’s okay – you’re off to the right start if you’re committed to writing for your audience.

You can steal an audience – I won’t tell anybody. If you regular guest post and comment on popular blogs with an audience you envy, you’ll start to get noticed by their regulars. Truly, though, it’s not “stealing,” it’s “networking.” It’s just a little more fun when it’s a big naughty, right?

Sales Ads VS Smartness By Association

Also consider using paid ads to promote your blog posts and special offers. Useful content like blogs are much more popular on Facebook. Social media users really, really hate seeing advertisements in their feed. But they’re more than happy to share helpful blog posts that they think their friends will find useful – especially if your brilliant content makes them look smart by association.

Smartness by association is a highly underrated aspect of content marketing. Share smart stuff, look smart. Create smart stuff, people will share to appear smart by association.

What Do THEY Know?

If you’re writing for an audience of dog lovers, you’ll hear crickets if you write content like,”Why walking your dog is beneficial.” Dog lovers know that. They live that.

Writing basic content is easy, and it quickly gets lost in the unrecognizable buzz of so-so content that floods the niche.

Assume that your people in your audience are not complete n00bs. They have at least a basic understanding of the topic, so the only way for you to create compelling content is to provide new information with a fresh, new perspective.

Use scientific research studies to support your opinion. Quote experts. Boil down an expert source into everyday terms. Use your personal experiences to provide a unique viewpoint.

What Do They WANT To Know?

People are always asking questions on the internet.

Whether they’re conducting a Google Search, asking their Facebook friends in a status update, or consulting an online community of experts, people are constantly asking questions and exploring multiple sources before coming to a conclusion.

That’s where better blog content comes in.

If you can take existing questions from social media, online pet communities, question and answer sites and Google search suggestions, and answer them in a comprehensive, easy to understand way, you’ll attract your audience and have them just where you want them – in need of a solution. You can provide a complete answer that leaves them satisfied, and gets your blog recognized as an expert source – which naturally results in more shares, more traffic and more sales.

Need help curating better blog posts?

My blog post writing services might be perfect for you. You’ll save many hours (not to mention headaches) when you have an expert pet blogger in your corner. Contact me today to learn more.

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Testimonials

Lindsay is the answer to

Lindsay is the answer to our prayers, we had been doing a search for a blogger content writer and had not found anyone who worked with pet professionals. She really captured our passion for the dog walking pet sitting industry and gave us a voice, she is very detail oriented and on time. We hired her to blog and do the content for our web site. Very pleased with her professionalism we will continue to use her services and highly recommend her.

Gerald Koons
The Pet Nanny of Concord, CA
Woof App

Lindsay wrote a blog post for the Woof Rescue App last year, which was quickly shared over 1,000 times. That’s pretty great based on how new our blog was at the time! I know I can count on Lindsay to deliver quality content on-time and with little guidance. We will definitely reach out to her again for future needs.

Mark Wade
Woof Rescue App
Dog Breed Cartoon

If you are looking for a dog blogger and copywriter, look no further, Lindsay is the ultimate deal! She wrote over 40 blog posts for us to date, topics ranging from breed specific to DIY home projects to giveaways. Her work is very well researched and generated a huge traffic to our website, exactly what you need when you start up as a niche business. Her writing style is captivating and her blog posts are a lot of fun to read; you know that when you receive many user comments engaging in conversations! Lindsay also knows how to engage readers on social media channels and uses various tools to get the job done. We are very happy with her work and highly recommend her. Two Paws UP 🙂

Claude Hanhart
Dog Breed Cartoon

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